![](https://cdn.myportfolio.com/4e36d97d-ac8f-4c50-ad35-9a72b99086ce/58d0568f-a0eb-461a-b1b1-50ddb1188617_rw_1920.jpg?h=97abce1a80799cce3d3cbe001a24a07f)
I created an illustrated branding for a new coffee shop opening up in Detroit.
The shop wanted to feel approachable and inclusive, intending to feel like something you want to hold onto. A coffee cup or a coffee bean was not allowed to be used as a main component of the design. So, I created a soft world featuring a marshmallow and added friends for him.
The shop wanted to feel approachable and inclusive, intending to feel like something you want to hold onto. A coffee cup or a coffee bean was not allowed to be used as a main component of the design. So, I created a soft world featuring a marshmallow and added friends for him.
![](https://cdn.myportfolio.com/4e36d97d-ac8f-4c50-ad35-9a72b99086ce/95d498bc-a3e6-4907-84f7-ea525af263f5_rw_1920.jpg?h=00b90c16971b9c5626679fd955865676)
Sub logos
![](https://cdn.myportfolio.com/4e36d97d-ac8f-4c50-ad35-9a72b99086ce/63e69c12-ea65-4dd6-a7a1-9c31e0c1e52a_rw_1920.jpg?h=bbe776b1023beedab57ec18d1808875d)
![](https://cdn.myportfolio.com/4e36d97d-ac8f-4c50-ad35-9a72b99086ce/90579e3d-9c0b-40d0-8748-cb50dd2ec01d_rw_1920.jpg?h=e90c2b98b461015a8b0e18ceee78ef75)
![](https://cdn.myportfolio.com/4e36d97d-ac8f-4c50-ad35-9a72b99086ce/6cd5ae3c-a736-4b94-9304-6f4d3f25022b_rw_1920.jpg?h=10d7a01685e83f1ef45cc74d82cb582b)
Coffee bags
![Pastry bag](https://cdn.myportfolio.com/4e36d97d-ac8f-4c50-ad35-9a72b99086ce/402bc885-89f5-46e8-b190-d1345569c2ab_rw_1920.jpg?h=0324c1b97b4023e24cc696ea35705700)
Pastry bag
![To-go bag](https://cdn.myportfolio.com/4e36d97d-ac8f-4c50-ad35-9a72b99086ce/5e5f70bf-b2be-4f84-b734-21b6e3123f54_rw_1920.jpg?h=f1b88aa6398beeff718a7134283ed808)
To-go bag
![](https://cdn.myportfolio.com/4e36d97d-ac8f-4c50-ad35-9a72b99086ce/0cdc4773-3d5a-4294-9ce9-d1d725526807_rw_1920.jpg?h=1e8b0109443ccc413f02110032977eb1)
![](https://cdn.myportfolio.com/4e36d97d-ac8f-4c50-ad35-9a72b99086ce/4424308e-1b31-4798-b662-74c355a9baeb_rw_1920.jpg?h=ecc671a955a20a51a16daa0e0fcf8082)
![](https://cdn.myportfolio.com/4e36d97d-ac8f-4c50-ad35-9a72b99086ce/587f7682-84f9-4ce4-9b14-d814cb5342b4_rw_1920.jpg?h=a2c78bbedc741dbb5fb5f14ad4edd1e5)
Illustration for the coffee cup. It wraps around.
Mockup credits:
Coffee cups: https://www.freepik.com/psd/mockup
Mockup psd created by rawpixel.com - www.freepik.com
Mockup psd created by rawpixel.com - www.freepik.com
Coffee bags: http://www.freepik.com
Designed by mego-studio / Freepik
Designed by mego-studio / Freepik
To-go bag: http://www.freepik.com
Designed by user6702303 / Freepik
Designed by user6702303 / Freepik
Pastry bag: http://www.freepik.com
Designed by Freepik
Designed by Freepik