I created an illustrated branding for a new coffee shop opening up in Detroit.
The shop wanted to feel approachable and inclusive, intending to feel like something you want to hold onto. A coffee cup or a coffee bean was not allowed to be used as a main component of the design.  So, I created a soft world featuring a marshmallow and added friends for him.
Sub logos
Coffee bags
Pastry bag
Pastry bag
To-go bag
To-go bag
Illustration for the coffee cup. It wraps around.
Mockup credits:
Coffee cups: https://www.freepik.com/psd/mockup 
Mockup psd created by rawpixel.com - www.freepik.com
Coffee bags: http://www.freepik.com
Designed by mego-studio / Freepik
To-go bag: http://www.freepik.com
Designed by user6702303 / Freepik
Pastry bag: http://www.freepik.com
Designed by Freepik
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